ATLAS Communications | Media - Social Marketing Workshops

Introduction, Insight & Case Study Analysis
Social marketing is about changing people’s behaviour for the wider social good. It’s about social change.

What is social marketing? How and where can you use it? How do you get started?

Our popular two-day workshop, with a mix of practical and theoretical components will answer all your questions and get you started in the right direction.

Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox

Day 2
Developing a social marketing plan
Total process planning model
Gathering insight
Planning your intervention
Getting implementation right

New attendees can attend Day 1 only and previous attendees can attend Day 2 only.

Case Studies
To deepen understanding of the key components we undertake in-depth case study analysis of a selection of successful social marketing campaigns. Examples are selected depending on the interests of attendees and include the Swiss based Aids campaign (the longest running and one of the most successful social marketing campaigns in the world) and Travel Smart (originally developed in Western Australia with the aim of increasing public transport usage).

Who are the workshops for?
People who are involved in creating, managing or implementing behaviour or social change programs.

Trainer
Janet MacDonald has more than 15 years international communication experience. Her communication agency, Atlas, focuses on projects which incorporate behaviour change and social marketing and her experience encompasses environmental and public/population health organisations and projects.

Janet is an accredited Associate of the London-based National Social Marketing Centre.  She has developed and delivered a range of social marketing training on their behalf.

Cost: £225 per day ( £195 for public sector, £175 not for profits, charitable status required)
£420 both days ( £365 for public sector, £330 not for profits, charitable status required)
Price per day including refreshments and lunch.

A detailed work¬book containing course information, planning models and links for further learning is also provided.

Attendees are also eligible for reduced consulting fees should they wish to obtain one-to-one planning advice or follow-on coaching.

For more information or to book please click here : Social Marketing Workshop